16 websites in 3 months, zero lines of code written by hand
Funnels, quiz pages, product sites and a SaaS, all built with Lovable and Claude. What the workflow actually looks like, and where it breaks.
Short, blunt writing on traffic, funnels, automation and measurement. No fluff, no vanity metrics.
Funnels, quiz pages, product sites and a SaaS, all built with Lovable and Claude. What the workflow actually looks like, and where it breaks.
Diagnosis, research, strategy, ads, copy, SEO, sites, email: each is a Claude agent. Humans approve, agents execute. Running on ~9 real clients.
Claude drafts from my knowledge vault, loads the Postiz calendar via MCP, and nothing goes live without human approval. Draft-first beats auto-post.
Years of notes, courses, campaign data and client records, restructured into a wiki that Claude can actually search, cite and write from.
There is no magic channel: there is an engine. Traffic, funnel, automation and measurement, explained with the real numbers from campaigns I run.
Lawyers, consultants, professionals: word of mouth doesn't scale and lead marketplaces sell the same contact to five competitors. What to build instead.
The definition in one line, then the practice: the stages of a marketing funnel with one complete real example, Ads Manager numbers included.
Lead marketplaces sell the same contact to several professionals: sometimes useful to start, but it's rent, not ownership. The numbers on both roads.
It's not the brochure site. It's a page with one job: get one action taken. The anatomy of a landing page that books calls, with the real numbers.
A real-time auction where you only pay for clicks. How it actually works, what drives the cost, and when it beats social.
One intercepts people searching for you, the other creates demand in people scrolling. When to use each, and why you often need both.
The most misread number in marketing. How to calculate it, what pushes it up or down, and real costs from my accounts so you know what's normal.
90% of contacts aren't ready today. The sequence that educates them, warms them, and leads them back to the call while you do other things.
A quiz lowers the barrier to first contact and qualifies whoever enters. Why it converts more than a form, with the real numbers from my funnels.
The hardest niche I've built engines in since 2021. What you can really do inside the bar's constraints, with real numbers.
90% don't buy on the first visit. Retargeting brings them back at very low cost. How it works, with the real numbers.
Without measurement you decide on feelings. The three pieces that show you what every euro returns, explained simply.
Don't boost posts. The campaign structure that brings qualified leads at low cost, with the real numbers from my accounts.
The most used and least understood word in marketing. What it really means, the stages, and one complete example with Ads Manager numbers.
When a lead marketplace makes sense, its structural limits, and what to build so you don't depend on it. Analysis from someone who builds acquisition engines.
There's no fixed price: you pay for clicks and you set the budget. What raises the cost, how much you need to start, and the number that really matters.